Project Description
The SABRE Group: Planet SABRE™: Car and Hotel
AM+A designed the UI for a rental car and hotel reservation extranet application for travel agents as part of its six-year relationship with SABRE.
The SABRE Group maintains one of the world’s top travel reservation computer systems used by over 30% of the world’s travel agents. Well aware of the increasing productivity pressures being encountered by travel agents, from fee caps imposed by airlines to competition from the Internet, SABRE saw the need to radically upgrade their product’s aging command-line user interface to a more user-friendly and powerful graphical version. Based upon AM+A’s design of SABRE’s flagship Air booking product, AM+A completely redesigned the Car and Hotel booking applications within the Planet SABRE suite of applications. Consistency in the user-interface was critical for good usability performance, and AM+A’s key challenge was to maintain standards of mental model, navigation, and workflow across applications, while still addressing the unique qualities and constraints of each booking market. Each user-centered design effort heavily involved travel agents throughout for their design ideas and reviews.
