AM+A

AM+A supported one of Europe’s largest internet service providers, Tiscali, as a partner on user-experience strategy and user-interface design.

Services

User Experience Strategy, Brand Analysis, User Interface Design

Project Duration

2001 – 2002

Media

Web

Project Description

AM+A supported one of Europe’s largest internet service providers, Tiscali, as a partner on user-experience strategy and user-interface design.

With Web portals in Italy, Germany, England, France, and Netherlands, among other countries, Tiscali competed with AOL and MSN as one of Europe’s largest and fastest growing Internet service providers. When Tiscali contacted AM+A, they faced the challenge of creating a consistent user experience for audiences across Europe while maintaining local appeal.

Through a series of projects related to Tiscali’s proprietary browser, portals, service channels, and other applications, AM+A helped Tiscali create a uniformly attractive and easy-to-use Internet presence throughout Europe:

User Experience and Branding: AM+A analyzed the strength of the Tiscali brand and user experience across various Tiscali products, including the Tiscali browser, chat, and instant messaging service.

Content Development: AM+A designed and developed universal portal content to compliment localized information presented on Tiscali portals throughout Europe.

Expert Evaluations: AM+A conducted systematic reviews of the browser, portals, and channels to identify usability issues related to navigation, product integration, and design integrity.

Visual Design: AM+A developed icons and visual elements to create a consistent, elegant, and friendly suite of internet services. AM+A designed additional “skins” for new services as they were added to the Tiscali product line.

UI Design Guidelines and Training: AM+A led the first-ever company-wide UI design standards efforts and prepared documents helpful for Tiscali to develop improved UI standards.