AM+A

Unigraphics Solutions: CAST v.15

AM+A puts Unigraphics ahead of its competitors with a new user interface that made CAST 15.0 easier for new users to learn.

Services

User Interface Design, HTML Prototyping

Project Duration

July 98 – Sept 98

Media

HTML on CD-ROM

Project Description

Unigraphics Solutions, Inc. markets a leading high-end CAD/CAM application that is used to design complex manufactured products, such as the new International Space Station. CAST, USI’s own comprehensive html tutorial (Computer-Assisted Self-Teach), was losing market share to a competing third-party product that offered a more sophisticated design, yet had inferior content. USI asked AM+A to improve both the perceived quality of CAST and its usability. AM+A designed a new brand identity, The Rubber Browser, and a new navigation structure that built customer appeal and respect for CAST, and allowed users to focus on reaching their training goals.

Posted on 30 July 2008 in Archives | No Comments » You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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